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C-I-S: Physician Assistants

PHARM-PA Identifying Misinformation and Evaluating Information from Pharmaceutical Companies (PA008-PHARM)


Content
  • Welcome and Introduction
  • Welcome
  • Objectives
  • The science of advertising
  • Advertising 101
  • The Effect of Advertising on Medical Care
  • Logical Self-Defense Against Advertising Influences
  • We Make Decisions Using More than Information
  • Fallacies of logic and sales techniques
  • Decision Making and Fallacies of Logic
  • A Typical Sales Presentation
  • Fallacy of Appeal to Pity
  • Sales Technique: I'm One of You
  • Fallacy of the Bandwagon Appeal
  • Sales Technique: Now I'm Not Saying. . .
  • Sales Technique: Acknowledge but De-Emphasize Side Effects
  • Error of Omission
  • Example of Appeal to Authority
  • Testimonials and Self-Testimonials
  • Reinforcement
  • The Effect of Food and Gifts
  • The Power of Gifts
  • Wrap-up
  • We Are All Influenced
  • Dave and Allen Unplugged: Sparky
  • Wrap-Up and a Moment for Reflection
  • Assessment
  • Asessment: PHARM
Completion rules
  • All units must be completed
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